The Second Coming of Hot or Not?

Late in 2000, two Silicon Valley-based engineers launched a Web site that garnered almost two million page views per day – in its first week of existence! The Web site was Hot or Not. While the site’s popularity has waned through the years, there has been no shortage of competitors. The most recent is Crush or Flush, hoping they can capitalize a similar product on the mobile space. Billed as a fun, safe and easy way to meet people anytime and anyplace, members can chat people up, check people out and hook up their friends using their mobile phone or their computer.