The Second Coming of Hot or Not?

Late in 2000, two Silicon Valley-based engineers launched a Web site that garnered almost two million page views per day – in its first week of existence! The Web site was Hot or Not. While the site’s popularity has waned through the years, there has been no shortage of competitors. The most recent is Crush or Flush, hoping they can capitalize a similar product on the mobile space.crushorflushBilled as a fun, safe and easy way to meet people anytime and anyplace, members can chat people up, check people out and hook up their friends using their mobile phone or their computer. The former being the Website’s main goal.

Like similar site’s before it, Crush or Flush is only skin deep, relying on users judging one another solely on appearance. Once registered, users can use their mobile device to toggle through images of other members. Then, a simple decision has to be made: Crush or Flush. Just to be clear, you want to be “Crushed.”

If a crush is mutual, the two users will be allowed to communicate via text message. The site isn’t just for “love.” You can designate a “crush” to a friend list.

Over the past year the company says they have signed up over half a million users. They’ve also landed partnership deals with several major North American carriers, including, AT&T, Alltel, Virgin and Boost. A few smaller international carriers are in the mix too.

The site has evolved throughout 2007, now allowing members to add more photos, view their messaging history, create a home page, and search for members according to interests using tags.

However, the site’s Hot or Not concept is currently what’s keeping them afloat.

Crush or Flush is owned by IceBreaker, Inc. a company aiming to connect people through mobile social networking software and services that are engaging and easy to use.

To sign up for Crush or Flush, text ‘FREE’ to CRUSH (27874) on your mobile phone or visit them on the Web.