The One Factor That Separates Great Marketers From The Rest

While we’ve discussed numerous strategies for Facebook marketing over the past month, one thing has continuously stood out to me as the core difference between great marketers and the rest. Whether you’re looking for strategies to cut the cost of your advertising in half or increase your click through rates on ads, the brilliant marketers know how to do it and their secret really isn’t as surprising as you’d imagine.

The Mystery Of Success Revealed!

Any passionate entrepreneur understands the fire inside that’s ignited through competition. As we watch our competitors we are either struck with awe at their ability to execute or smile confidently as our competitors fall victim to what we believe is a weaker strategy. Whichever side you are on, there is always a strategy which differentiates the winners from the losers. While great entrepreneurs will publicly state that the competition helps build the market, when we return to the laboratory formally known as our company offices, the competitive fire helps fuel our ongoing pursuit of success.

However the competitive flame that burns within is not the sole differentiating factor between the successful entrepreneurs and the failed ones. In fact, that flame is consistent in both the great successes and the greatest failures. What differentiates great entrepreneurs (as well as marketers and anybody else in business) is what takes places when they return to their laboratories. Great entrepreneurs will mimic the great chessmasters of the world and plan our their strategy numerous moves in advance.

Even more importantly: they measure, document, and learn from their failures. If you are looking for great success stories, they are readily available, but so too are tremendous stories of failure and those who failed most and failed quickly are most often also the same people who have experienced the most spectacular successes.

Facebook Marketers As Scientists

While I love to write articles that offer strategies as bits of content candy, the reality is that no great marketing success or failure will take place by putting a few minutes of effort in or by making a single change. The reality is that the best Facebook marketers spend countless hours testing out various strategies, measuring performance, and making small changes over time. Whether it’s split testing ads, measuring landing page performance or simply researching the best ad titles, Facebook marketing mastery is something that takes time.

While I regularly post titles that suggest the revelation of an amazing secret, the reality is that a single secret is not all it takes to blast your Facebook ad performance through the roof. Instead, spend time documenting all the strategies that you implement which boost your advertising performance. While we’ll continue to share those strategies that we learn through testing, we hope to learn from you as well. Increasing performance takes a ton of time and dedication.

While coming up with the time to implement these techniques can be extremely challenging, every extra bit of effort you put into studying your performance will help you to boost the results in the long-term.

Master Facebook Marketing

If you haven’t yet tried out Facebook ads, you can get $25 in ad credits for free by entering the ad coupon code “afblog-sept2010” next time you create an ad campaign. If you want to stay on top of all the latest Facebook advertising strategies, make sure that you subscribe to our Facebook Marketing weekly newsletter. We’ll continue covering this topic in more depth over the coming weeks and months.

1. “The promotional coupon code for Facebook Ads of USD $25 are valid only for purchase of advertising through Facebook’s online advertising system. Advertisers will be charged for incremental cost of advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the initial promotional credit amount. Subject to ad approval, valid registration and acceptance of the generally applicable Facebook Advertising Terms and Conditions at The promotional coupon code and advertising credits are non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Facebook. Quantities are limited. You may only redeem this promotional coupon code if you do not currently have an advertiser account on Facebook. Once you register for an advertiser account, you may only redeem one promotional code coupon. Promotional coupon codes are valid only for purchase of Facebook Ads, and must be applied to a new Facebook advertiser’s account within 15 days of the creation of the account and used within 90 days of such application to a new account. Promotional coupon codes expire 9/30/2010 and cannot be applied to a Facebook advertising account after the expiration date. Facebook promotional coupon code is being offered by Facebook to users of Facebook is solely responsible for all questions or issues related to the use such codes or Facebook Ads.”