The Most Influential Influencers Aren't Who You'd Expect

They aren't Kardashians, according to a new study from OMD

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CANNES, France — You might be surprised that the most influential influencer isn’t a Kardashian. In fact, none of the members of the family dynasty appeared in a new study that determined the top 20 influencers across 12 different verticals.

This year’s annual influencer report, from OMD, analyzed “I-Scores” in categories that ranged from beauty to gaming to kids and family. The results will be revealed on the ground at the Cannes Lions International Festival of Creativity.

“Our

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