The Huffington Post Targets Big Three Automakers
A warning to the Big Three automakers: The Huffington Post is coming for you. HuffPost tapped Detroit-based Focus Media Marketing to represent it in direct ad-sales efforts aimed at Chrysler, General Motors, and Ford.
HuffPost president and chief revenue officer Greg Coleman said:
Given the size and importance of the Big Three domestic carmakers, hiring a designated rep to work with them is a milestone for HuffPost in our continued national sales expansion. HuffPost’s audience of influencers is a key demographic for Detroit, and bringing on Focus Media is a natural step for the site as it continues to leverage the marketplace created by the success of The Huffington Post brand.
Focus
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