The Snapchat-branded Ferris wheel at this year’s Cannes Lions International Festival of Creativity is quite appropriate, as it’s been a wild ride for the messaging app at the past three editions of the gathering in France.
Snapchat founder and CEO Evan Spiegel took Cannes by storm in 2015, at the ripe young age of 25, when he described the company’s advertising plans in detail for the first time. It’s been a process—here’s how all of Snap’s stages have played out in the last few years on the Promenade de la Croisette.
Stage
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