Target Releases Product Recognition App In a Snap on iOS

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Leading retailer Target is testing its newest iOS app, In a Snap, which works to help users learn more information about, and gain access to purchasing Target-branded items displayed in advertisements in magazines or catalogs.

The app uses the camera on iPhone, iPad and iPod Touch devices to recognize items, and then shows users additional information about the products. From there, the item(s) can be added to the user’s cart and purchased.

In a Snap has launched alongside Target’s back-to-college campaign, and recognizes ads for the company’s Room Essentials products in issues of Real Simple, Architectural Digest, Domino and more. The app also works with Target’s specific back-to-college catalog. Depending on user feedback with this initial test launch, Target may expand the app to support additional ad campaigns.

While interesting, this isn’t the first app to combine a smartphone camera with shopping. Companies including Amazon and Pounce have released their own apps, which allow users to compare the prices of items, or scan ads in order to learn more about products, as just two examples.

In a Snap is available to download for free on iOS. If you don’t have access to one of Target’s supported ads, snap a picture of the image below to try the app yourself.