Syracuse University’s S.I. Newhouse School of Public Communications Launches Navigate New Media

Syracuse University’s S.I. Newhouse School of Public Communications officially announced the launch of Web-based collaborative project Navigate New Media, which was developed by Newhouse faculty members Brian Sheehan, Larry Elin, and Steve Masiclat, and is aimed at bringing “together faculty, students, alumni, and professionals in the field, seeking to provide a ‘descriptive, predictive, and prescriptive analysis’ of the state of communications,” the school said.

Sheehan, Elin, and Masiclat basically serve as an editorial board, overseeing articles on the site that “describe a change in the media world; predict where that change may lead and what its long-term effects may be; and prescribe how media professionals might adapt to the change.” The school said contributions are welcome from students, academics, and professionals, particularly Newhouse alumni.

Associate professor of advertising and former advertising executive Sheehan said:

Newhouse has this tremendous and unique balance of people who’ve worked for many years in the business alongside academics who’ve been looking at things from an academic research point of view. We thought that because of this unique balance, we could create more than just an academic Website, but rather one that becomes a conversation between professionals and academics.

As things accelerate, they continue to accelerate at increasing speeds. That’s what’s been happening in communications. Whatever the pace of change is today, I believe it will be faster tomorrow.

Associate professor of television, radio, and film Elin added:

It’s a gathering place for everybody concerned with the disruptive changes happening in the media. We hope our research, surveys, and writing will help professionals see what might be just around the corner for them, and give them the chance to adapt. Professionals will help us by giving us a glimpse of the industry from within. This is stuff we can take right into the classroom.