SXSW 2010: The Location Services Showdown

Days into SXSW it’s clear that location based services are fighting to take the lead spot as the thousands of Interactive festival attendees are all using the location products. Foursquare and Gowalla are competing for the top spot, but by now it’s clear that Foursquare has become the defacto service despite Gowalla’s strikingly good looks. Whrrl, a service that you probably can’t remember how to spell the first time around, has street teams trying to get users to install their app.

As everyone LBS fights for the attention of individuals who they believe and probably are the early adopter audience, it has become increasingly clear that 2010 may very well be the year that location based services hit the tipping point. While it’s still too early to tell, most attendees at this year’s SXSW have adopted at least one of the products.

To help illustrate the current battle, most of which is taking place between Foursquare and Gowalla, the team at JESS3 put together the following illustration. With both companies hosting their parties on the same night at this year’s SXSW, the battle between the two companies is becoming fierce. Will party attendees determine the fate of the two companies? Definitely not, but at least we have a nice picture to illustrate the main event at SXSW 2010!

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