SXSW 2010: The Location Services Showdown

Days into SXSW it’s clear that location based services are fighting to take the lead spot as the thousands of Interactive festival attendees are all using the location products. Foursquare and Gowalla are competing for the top spot, but by now it’s clear that Foursquare has become the defacto service despite Gowalla’s strikingly good looks. Whrrl, a service that you probably can’t remember how to spell the first time around, has street teams trying to get users to install their app.