Survey: News Releases Not Just for Press
Last week, we told you about the Society for New Communications Research and the organization’s survey with Middleberg communications that showed almost half of journalists use LinkedIn and Facebook to assist in reporting.
This week the SCNR has a survey out sponsored by Vocus. Titled “Exploring the ROI of Online Press Releases,” the survey was completed by more than 420 marketing and PR professionals, as well as small business owners, and revealed that so called “traditional” media and “new” media were almost even in terms of desired audiences for releases.
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