Survey: 52% Of Bloggers View Themselves As Journalists


PRWeek and PR Newswire released their annual media survey today, which presents the opinions of 1,568 traditional and non-traditional media and 1,670 PR practitioners.

The majority of bloggers — 52% — “view themselves as journalists, up from just one third of respondents last year.

20 percent of respondents replied, “Break news and chronicle events as they happen,” when asked to identify the primary goal of their work, up from 5 percent in 2009.

91 percent of bloggers and 68 percent of online reporters “always” or “sometimes” use blogs for research, while only 35% of newspaper and 38 percent of print magazine journalists suggested the same.

64 percent of bloggers and 36 percent of online reporters confirmed employing Twitter as a research tool. Only 19% of ewspaper reporters and 17% of print magazine reporters said the same.

The numbers are somewhat in-line with a recent survey released by Cision and George Washington University, which revealed 89 percent of journalists said they turn to blogs for story research, 65 percent to social media sites such as Facebook and LinkedIn, and 52 percent to Twitter.