STUDY: Women Click More Facebook Ads Than Men
Women age 50 and older are the likeliest to click on Facebook advertisements.
This finding comes from a study by Facebook marketing agency Social Code. Researchers tracked click-through rates and like rates for Facebook ads that contained a like button, then correlated data directly with the genders and ages of the Facebook users who saw the ads.
In all, Social Code spent 10 months analyzing four million pieces of data supplied by over 50 million client companies in a variety of industries.
Social Code found that:
- Facebook users over the age of 50 are 28.2
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in