Study: More Than Half Unfamiliar with Social Networking

Hot on the heels of a report about how the mobile social networking market is set to explode in the next few years comes this piece of news: over half of the general population still has no idea what social networking is.

“A new study from Synovate reveals that well over half (58%) of those surveyed do not know what social networking is,” MediaPost reports. “Even more surprising, more than a third of those who do engage are losing interest in it.”

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