Study Finds That Timing is Everything
A study from IfbyPhone, a marketing company focused on “voice interactions,” finds that people don’t like to wait.
Four out of five respondents to a poll of 531 U.S. consumers said they wanted to dump a brand that made them wait too long to speak to someone about a customer service inquiry. Forty-five percent said they would walk away from a brand if it weren’t for the contract.
Part of the problem is that companies seem to be more interested in getting the business than keeping it.
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