Stagedoor Manor Leverages Buzz to Build Buzz

For more than 30 years, kids with acting aspirations have been spending their summers at the Stagedoor Manor theater camp. The camp has been the subject of books and movies, and has notable alumni like Natalie Portman and Robert Downey Jr. Rather than relying solely on this attention to drive awareness of the camp, there has been a concerted PR effort in place over the last six years.