Facebook PMD Sprinklr Scoops Up Branderati
Social relationship infrastructure provider Sprinklr, a Facebook Preferred Marketing Developer, has acquired influencer advocacy company Branderati, and Branderati CEO Mark Curtis will join Sprinklr’s New York office as a general manager of its advocacy business unit.
Social relationship infrastructure provider Sprinklr, a Facebook Preferred Marketing Developer, has acquired influencer advocacy company Branderati, and Branderati CEO Mark Curtis will join Sprinklr’s New York office as a general manager of its advocacy business unit.
The companies said in a release announcing the acquisition that the combination will provide clients with a fully integrated, enterprise-grade paid, owned and earned media solution, adding that the merged entity now has more than 500 employees in five countries and serves more than 650 enterprise brands worldwide, including:
- Four of the top five U.S.
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