Social relationship infrastructure provider Sprinklr, a Facebook Preferred Marketing Developer, has acquired influencer advocacy company Branderati, and Branderati CEO Mark Curtis will join Sprinklr’s New York office as a general manager of its advocacy business unit.
The companies said in a release announcing the acquisition that the combination will provide clients with a fully integrated, enterprise-grade paid, owned and earned media solution, adding that the merged entity now has more than 500 employees in five countries and serves more than 650 enterprise brands worldwide, including:
- Four of the top five U.S. banks.
- Three of the top six insurance companies.
- Three of the top seven hotel chains.
- Four of the top six retailers.
- Tech giants including Microsoft, Intel, Cisco Systems and Dell.
Curtis said in the release:
While many brands are experiencing less than 10 percent reach across their social platforms, with direct access to their advocate influencers, our clients have experienced as high as 68.5 percent social sharing engagement. By integrating Branderati’s technology into the Sprinklr social relationship platform, we’re making advocacy a core part of the social stack and giving brands the power to organically recruit brand ambassadors and create scalable influencer programs.
Sprinklr founder and CEO Ragy Thomas added:
With 92 percent of consumers now trusting recommendations from friends and family more than any form of advertising, advocacy now must take a more central role — not only in marketing but in the overall business strategy. Branderati has unlocked the key to sustained brand advocacy at scale, and having its technology and know-how on board will mean big things for our clients.