Sprinklr Acquires Marketing Platform Booshaka
Adding Booshaka technology to the Sprinklr Experience Cloud will help brands apply real-time audience segmentation to social data and better understand their audiences.
Sprinklr, a Facebook, Twitter, Pinterest and LinkedIn marketing partner, announced recently the acquisition of marketing platform Booshaka.
Adding Booshaka technology to the Sprinklr Experience Cloud will help brands apply real-time audience segmentation to social data and better understand their audiences.
Simon Mansell, general manager of paid and services at Sprinklr, commented on the acquisition in a press release:
Effective experience management cannot happen without fully understanding customers across channels, and the ability to use those insights to serve them – quickly, and at scale – in a relevant, personal way. As
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