Springpad Introduces Social Search, Embeddable Notebooks for Publishers

Springpad today announced a redesign of its personal assistant app that includes a socially powered search bar. Publishers and brands will also be able to create and embed notebooks, the app's signature tool, on their own websites and blogs.

Springpad today announced a redesign of its personal assistant app that includes a socially powered search bar. Publishers and brands will also be able to create and embed notebooks, the app’s signature tool, on their own websites and blogs.

Founded in 2008, Springpad now reaches 4 million registered users on iOS, Android, and the web.

Springpad 4.0 has emerged just as a larger network, Facebook, is starting to experiment with social search. According to Springpad co-founder and CEO Jeff Chow, the question for the Springpad team was, “How can we turn social data into something we can use?”

The answer was taking the information out of the real-time feed and making it accessible any time. Users can type what they want into the box and, if they want, select a verb like “watch,” “read,” “shop,” “cook,” or “go.”

A search for a movie on Springpad might pull up a review from Rotten Tomatoes, movies that other friends on the network have liked, and showtimes from Fandango at a nearby theater. If the user didn’t make it to the theater, but bookmarked the film with a note to watch it later, Springpad could also tell them when the movie was streaming on Netflix.

The notepads, which can be made public or private, are what draw the “digital introverts” into the mix. These are people who might not tweet about books they want to read, but who might form a small book club with a handful of friends. “When you know it’s only five people, your personality really shines,” said Chow.

For brands and publishers, the notebooks are a way to make content marketing more mobile. The notebooks can be filled with how-tos, articles, and pictures for others to follow or embed on their own sites.

“We’re laying the foundation for a publishers’ platform,” explained Chow. Launch partners on the notebooks include Glamour, TripAdvisor, Snooth, Del Monte, Breville, and Wayfair.