SPMD SHIFT integrates Acxiom's Audience Operating System into Open Marketing Cloud

SHIFT, a Facebook Strategic Preferred Marketing Developer, announced Tuesday that the company is integrating Acxiom’s Audience Operating System into its Open Marketing Cloud.

Doing this will allow brands to automate social media campaigns to meet goals across Facebook, Twitter and LinkedIn. Acxiom’s technology provides advertisers with the ability to create targeted audience groups while increasing ROI and decreasing the cost per conversion. Marketers will have access to these audiences in SHIFT’s Facebook ads solution and leverage it for existing or new campaigns.

James Borow, the CEO and Co-Founder of SHIFT, commented on this integration in a press release:

We are thrilled to enhance our Open Marketing Cloud with Acxiom’s Audience Operating System.