Kenshoo, a Facebook Strategic Preferred Marketing Developer, announced today a partnership with iCrossing. This will combine iCrossing’s performance media offering and proprietary Connected Marketing Platform (CMP) with Kenshoo’s media management software.
The iCrossing-Kenshoo partnership will help drive innovation and performance for iCrossing’s clients, including Fortune 500 clients.
Yoav Izhar-Prato, Co-Founder and CEO of Kenshoo, commented on the partnership in a press release:
We’re excited for the opportunity to combine our premium software solutions with iCrossing’s proprietary platform, data and performance media expertise to create an unparalleled offering for brands. By leveraging our joint capabilities across search, social, local, mobile, attribution and forecasting, we’ll be able to deliver advanced marketing solutions that drive maximum results for clients.
Brian Powley, iCrossing’s Global President, discussed what this means for the companies moving forward:
By integrating Kenshoo into our CMP and then layering in our search marketing, media strategy, data science and analytics expertise, we have established the most sophisticated performance media offering on the market. iCrossing has historically used our own proprietary media management system, but as the digitization of marketing extends we realized the best way for us to continue to drive market-leading results for clients was to integrate Kenshoo’s technology into our CMP and turn our focus to the development of proprietary supplemental tools.
iCrossing chose to partner with Kenshoo largely because of the company’s predictive marketing software, and Kenshoo’s ability to integrate with iCrossing’s data sources and systems. Both companies have been recognized for quality by Forrester, with iCrossing ranked as a leader in the Forrester Wave: Search Marketing Agencies Q4 2012 and Kenshoo named the “sole leader” in the Forrester Wave: Bid Management Software, Q4 2012 report.