Splenda Mist Uses Facebook to Sweeten Marketing
Splenda tapped social-networking platform Facebook for a marketing campaign for its Splenda Mist prototype, a pocket-size spray form of the sweetener, and the results were sweet: 16,000 samples distributed, 3,100 fans and 1,500 product surveys completed, AdAge.com reported.
The Facebook campaign used engagement ads to direct consumers to the Splenda Mist page, where they were allowed to sign up for a “first look” at the new product. Splenda then mined names, shipping addresses, e-mail addresses and demographic data, including gender and age range.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in