Spin the Agencies of Record

Surely if God had meant us to do yoga, he would have put our heads behind our knees. – Rod Stewart

MWW, one of the top five global independent public relations firms, has announced that Sanuk, a division of Deckers Outdoor Corporation, has named MWW as public relations agency of record. Best known for its comfortable Sidewalk Surfers, with patented sandal construction and Yoga Mat and Beer Cozy sandals, Sanuk has charged MWW to build and launch a national brand communications campaign, cementing the popular lifestyle brand in markets across the U.S.

“Sanuk has created one of the most unique and relatable brands for consumers – injecting a sense of fun and irreverence into everyday life,” said JP Schuerman, executive vice president and general manager of MWW’s western region. “With this communications program, we are capturing this sense of ‘fun and funk’ of Sanuk and bringing it in an experiential form to active lifestyle consumers across the nation.”

This multi-layered communications campaign reaches consumers through a broad array of traditional and unconventional means. From spontaneous concerts and lo-fi guerilla marketing to social engagement and local market media takeovers, MWW and Sanuk will bring the humor and playful nature of the brand to consumers nationwide.

“You’re only as good as your haircut.” – Fran Liebowitz

Engauge, a full-service marketing agency, has formally announced that they have been named Social Media Agency of Record for Supercuts.

“We wanted to partner with an agency whose knowledge of social media stretched far beyond standard channels,” said Robin Beddor of Supercuts, whose Minneapolis, MN-based organization boasts 2,200 locations across the United States. “Engauge has precisely that kind of knowledge, and is uniquely positioned to expand our social presence — one that is particularly relevant to our customers — in innovative ways.”

Supercuts, the salon industry leader in hair-care services, is no stranger to the social media arena, as evidenced by Rock the Cut(R), their music-based, cross-platform promotion that is “all about finding the right cuts for your hair and your headphones.” In addition to leveraging the success of their current campaign, Engauge will focus on ensuring Supercuts’ social media strategy aligns with their ultimate goal of driving growth and loyalty.

“The Supercuts customer is fluent in social and mobile, which means it’s easier to connect with them outside of traditional social media venues,” shares Nick Bandy, CEO at Engauge. “That presents a great opportunity for creating deeper brand engagement and advocacy.”

The great advantage of a hotel is that it is a refuge from home life. — George Bernard Shaw

Nancy J. Friedman Public Relations, NJFPR, has been named agency of record for The Marlton, a new Greenwich Village hotel from Sean MacPherson and BD Hotels, slated to open in July 2013. Continuing to solidify NJFPR as the leader in New York hotel openings, this account win also expands the Agency’s relationship with MacPherson’s and BD Hotels’ respective hospitality portfolios.

The Agency represents a number of MacPherson’s properties, including The Bowery, The Maritime, and The Jane hotels in New York. Built in 1900 and located just off of Washington Square Park, The Marlton will offer guests Parisian-inspired affordable elegance, a 100-seat restaurant, bar, and casual space on the lobby level serving food and beverage.

Condado Palm Inn & Suites has also signed on with the agency, becoming the 7th property in the growing portfolio of IHE (International Hospitality Enterprises) represented by NJFPR. The Condado Palm Inn & Suites joins a robust Caribbean client list spanning St. Lucia, Aruba, Puerto Rico, and the Turks & Caicos. A modern 151-room hotel located in an exclusive area of San Juan, Puerto Rico just steps from the beach, Condado Palm Inn & Suites includes an outdoor pool, fully equipped fitness room, a restaurant and lounge, and a 450-square-foot boardroom.

NJFPR has also signed on to represent Gansevoort Las Vegas, scheduled to open in early 2014.

The Agency has been an integral component of the brand’s success, crafting brand messaging from the original Gansevoort Meatpacking in 2004 through the recent success of Gansevoort Park Avenue. The opening of the Gansevoort Las Vegas not only marks the brand’s fifth hotel opening and first expansion into the western United States, but is also a watershed moment shifting Las Vegas’s landscape toward boutique hotel experiences. Following a $185 million renovation, Gansevoort Las Vegas will feature 188 Parisian apartment-style guest rooms including 19 suites, designed by Tandem Las Vegas.