Spin the Agencies of Record

Toyota Shifts AOR Gears…

SHIFT Communications announced that Toyota has selected the award-winning firm as its primary PR agency in the Northeast Region, which includes New York, New England, Washington, D.C., and the mid-Atlantic states. The firm will also play a lead role in strategic planning for the brand, driving earned media with mainstream and social media outlets, and highlighting the motor company’s philanthropic and community relations programs.

“Toyota is a brand with deep roots in innovation,” said Todd Defren, CEO of SHIFT Communications. “That forward-thinking mindset is incredibly synergistic with SHIFT’s approach and we look forward to working closely with the team at Toyota to bring that same level of innovation to its communications.”

Two for One AOR…

The Morris + King Company announced that it has been retained by Arby’s Foundation, an organization dedicated to ending childhood hunger in America. Over the past 25 years, Arby’s Foundation has donated over $52 million to various charitable causes across the country. Their recent partnership with Share Our Strength’s No Kid Hungry Campaign is working to bring meals to more American children than ever before.

MKC will work with the Atlanta-based Arby’s Foundation to develop a revamped branding strategy and offer long-term strategic recommendations to help engage and educate the public about their work.

MKC has also been retained by Tapad—a unique new technology allowing advertisers to connect with consumers via consistent ads across multiple platforms.

A Public Relations Nail Biter…

LAKA Manicure Express, the international nail bar known for its fashionable 15-minute express manicure, has chosen Preferred Public Relations (PPR) as the agency of record to handle public and media relations efforts for its launch in the United States. LAKA Manicure Express currently has a site in Las Vegas at the Premium Outlets and will soon debut its newest location at Fashion Show Mall.

Canadian AOR… Eeh.

Montreal-based Richter, an independent strategic accounting, business consulting and financial advisory firm, has named DDB Public Relations as its PR agency of record (AOR) for its new offering in Toronto.

In December 2012, Richter, formerly RSM Richter Chamberland in Montreal, expanded its business to Toronto, announcing a merger with entrepreneurial firm, SBLR LLP Chartered Accountants. DDB has been charged with developing a communications strategy to build profile of the new Toronto office and its senior leaders throughout 2013.

Book It…

MWW, one of the top-ten global independent public relations firms, announced today the addition of Booking.com, the largest brand in the global online hotel and accommodations sector and one of the largest e-commerce brands in the world, to its client roster.

As the lead PR agency of record in the United States, MWW will build awareness for Booking.com among American consumers seeking both vacation and business travel accommodations.

“Booking.com brings a refreshing and innovative model to a static travel market in the United States,” said David Herrick, chief operating officer, MWW. “What separates Booking.com in the category is the priority that the company places on providing a stellar customer experience to its users to get it right for them. Our communications program will be aimed at helping to bring this value proposition to life while also speaking in the bold and humorous voice that embodies the Booking.com brand.”