Spin the Agencies of Record

IMRE was selected as AOR for five new clients in the home and building practice. The firm will raise awareness for American Silk Mills’ eco-friendly Sensuede textile; target homeowners with an integrated marketing campaign to build visibility for Kwikset security systems; support product launches and execute a media relations campaign for Pfister; execute PR and brand messaging to architects and contractors on behalf of Dryvit Sytems, an exterior insulation and finishing company; and perform trade show and online media work for furniture manufacturer Ekornes ASA.

LarsonO’Brien Marketing Group has also added three clients in the architectural space to its roster: Viracon, which sells glass products and durable coatings; Syntheon, an engineering design company; and American Hydrotech, which specializes in waterproofing and roofing products.

Puma has chosen Formula PR as the first AOR for its Cobra Golf brand after a competitive search that included two other firms. [via]

Vodaphone has begun its search for one or more PR firms to target the following markets: UK, Europe, Asia-Pacific, and the U.S. The firm is in the midst of a £1 billion takeover of Cable & Wireless Worldwide. Fees could be large. [via]

Susan Magrino Agency has added three clients: OWN, a new skincare line now available in Duane Reade drug stores and Whole Foods in Northern California; Vermont luxury resort Twin Farms; and Warsteiner Beer, a German beer brand founded in 1753.