Spin the Agencies of Record

Cellebrite, which provides a variety of mobile services, has chosen Affectfor brand awareness work. The firm will target various vertical markets and business media.

Abine, a company that provides online privacy tools, has chosen RF|Binder as global AOR. The firm will promote messaging tied to giving people control over their online data and how Abine’s products can help do that.

The L.A. office of real estate company RKF has chosen The Pollack PR Marketing Group to raise awareness of the firm in Southern California and across national trades.

5WPR has added a number of clients to its roster over recent weeks, including Merle Norman Cosmetics, beauty brand Repêchage, and the North American CMO Conference. The firm has previously worked with the conference organizers.  [via, viavia]

The state of Illinois has chosen NorthStar Strategies for a clean air campaign that will be multilingual and address air quality and consumer actions to reduce pollution. The account is valued at $3.5 million over three years. [via]