Spin the Agencies of Record

Pinterest has hired The OutCast Agency for what is starting as a short-term project but could go long-term. The firm is helping the network manage the intense interest it has generated with media relations support. [via Holmes Report]

New York’s Grand Central Terminal has chosen Goodman Media International to promote the landmark’s activities, retail shops, and restaurants on a local, national, and global level. The firm will also help the 100th anniversary celebration on February 1, 2013.

Sanford, FL has spent tens of thousands of dollars on outreach, according to the Orlando Sun-Sentinel. The city has hired Massey Communications for crisis comms, media strategy, and a “joint information center.” Sanford has spent $5,000 on crisis comms and $30,500 on Sony JumboTrons that broadcast a Monday meeting at a local park.

Cloud-based solutions company IntraLinks has chosen Kwittken & Company as North American AOR. The corp comms work will include messaging, media relations, and a thought leadership program.

Boutique tech PR firm Young & Associates has added two clients to its roster: Madison Performance Group, an employee engagement specialty company, and StartWire, a startup job search organizing company. The firm is executing a comprehensive campaign for Madison Performance Group and doing media outreach for StartWire. [via]

Omix-ADA, the largest manufacturer of Jeep parts and accessories, has chosen JMPR Public Relationsfor wholesale and consumer media relations. The firm will target audiences interested in new products and other product categories and help with events and tradeshows.