Spin the Agencies of Record

Lithium Technologies has chosen Bite Communications as its AOR focused on the U.S. and Europe. The firm was selected after a competitive pitch. Work will raise awareness of the company and the value of social customer service software. Work will be lead by Bill Danon in San Francisco and Sophie Brown in London.

Arik Air, the large West African airline, has chosen C. Moore Media International Public Relations(CMM) as its AOR. CMM was founded by former Hill + Knowlton Strategies exec Claudine Moore (when it was Hill & Knowlton). For Arik Air, the firm will focus on traditional and digital outreach with a special focus on U.S. businesses. Arik Air offers the only nonstop flight between New York and Lagos, Nigeria and provides a gateway to other African cities. The firm has previously worked with Arik Air.

Online loan service LendingTree has chosen Peppercom as its AOR. Work will focus on consumer and financial comms. Work began last month, but the firm worked with the company in the fall as it began its search. [via PRWeek]

Synthetic oil manufacturer Royal Purple has selected JMPR Public Relations as its AOR. The firm will help to launch new product lines and reach consumer and auto industry audiences through media relations and brand awareness initiatives. [via]

SnöBar, makers of alcohol-infused ice pops and ice cream (a.k.a. every party’s must-have), has chosen Blaze PR for media relations and social media outreach. The effort will begin in Arizona, the lucky state where SnöBar is available, and roll out in other states throughout 2012.