Spin the Agencies of Record

Domino’s Pizza has chosen RL Public Relations as its first Hispanic AOR. The firm will provide media and community relations, help with product launches and marketing, and digital services. [via PRWeek]

Jackson Spalding has added five new clients including SCANA Energy, a Georgia natural gas marketer; Oliver McMillan, a San Diego-based urban redevelopment organization that has a new Atlanta property; and Chicago-based Brit Insurance Services, which hired the firm for crisis work.

Dallas-based HCK2Partners has added 17 new clients in the past six months, including Autobuses Americanos, Heritage Health Solutions, and Victory Bank. The firm credits word-of-mouth buzz for the new business.

Ormco, an orthodontic tech and service provider, has chosen Formula for an awareness campaign focused on its flagship brands Damon System and Insignia and its first corporate sponsor, surfer Bethany Hamilton. (image above)

Executive communication firm Speakeasy has chosen Atlanta-based Write2Market for an industry leadership campaign. Among Speakeasy’s clients are Wells Fargo, Coca-Cola, and Ernst & Young.