Sorry, You Ate 500 Calories Over Your Limit Today — Foodzy Turns Dieting Into A Game

Foodzy rewards you for making healthy choices or fun eating habits with badges. Plus, Foodzy has a social element in which it allows users to discover new products. Other users that you meet, who like what you like, can share their eating habits with you.

When I read about Foodzy, it seemed like a great app for me and other people who maintain busy schedules while trying to get their family to eat healthier. The new app adds gamification (especially great for kids) and tracks what users eat.

Foodzy rewards you for making healthy choices or fun eating habits with badges. Plus, Foodzy has a social element in which it allows users to discover new products. Other users that you meet, who like what you like, can share their eating habits with you.

Foodzy doesn’t count calories, but translates them to “bits.” One bit equals 20 calories. Depending upon the users goal, the bit system helps them figure out how much they should eat to maintain, lose or gain weight.

In every country, Foodzy works with local food databases. Users suggest products in their country when searching for them, and Foodzy adds them to the database. Then, users will continue to build upon the “master” database that is put in place by Foodzy. The social networking aspect of the app will enhance the experience for everyone, no matter what country they live in.

The use of gamification and social networking for food and eating habits was an idea formulated by founders Marjolijn Kamphuis and Johan Voetsoodzy. They are from the Netherlands and have been working very hard to get Foodzy up and running. Foodzy had its soft launch this last weekend at The Next Web Conference in Amsterdam with 500 beta testers. The founders have plans in the future for community management and app development for mobile devices.

Long term plans for Foodzy involve launching an API for integration with other online networks and apps with a focus on relevant hardware like a Wi-Fi scale, XBox Kinect or Nike Plus. Such integration will allow Foodzy to look at the user’s exercise and weight along with eating habits, and create a diet plan that is based on the overall fitness activity.

Right now, you can go to Foodzy.com and register your email address in hopes of receiving an invitation to try out the product. I submitted my email address and would like to know more about the gamification aspect of the product.