SocialX Enables Facebook Users to Post to Pages Anonymously

SocialX believes users are censoring themselves, so they they developed a way for users to engage in brand conversations without fear of repercussions.



Facebook has recently taken a stab at anonymity through its Rooms app, which allows users to post to private groups through pseudonyms. But this service isn’t tied back to the existing Facebook infrastructure, so how can users be anonymous on Facebook? A new service called SocialX could allow users to post to Facebook without fear of damaging their reputations.

The service, which launched last week, is organized around small communities where users can post anonymously or under pseudonyms. The communities themselves are arranged around Facebook’s pages, and users are able to access the groups if they have liked these pages.

“Our goal was to enable users to freely express themselves by giving them the security of knowing whatever they shared would never be taken out of context, used against them or exploited by others,” the SocialX about page reads.

Identity management, and the process of crafting an identity, have changed as social networks have changed. Virtual Artifacts, the company behind SocialX, believes that users are censoring themselves, especially when it comes to public brand pages.

“People should be able to freely express themselves,” SocialX marketing VP Tim Morris told VentureBeat. Indeed, when users lack to ability to express themselves without fear of repercussions, it’s possible that they begin posting less.

“We were trying to solve the issue of engagement on Facebook,” SocialX CEO Jean Dobey told VentureBeat.

The problem with anonymity is that users are often quick to abuse it. This may be especially true for a service like SocialX, because the plan for the service is to create small communities or focus groups around brand pages. Dobey told VentureBeat that there are safeguards in place to remove the accounts of trolls, but during the initial phase, the project could see some early roughness.

That aside, SocialX could be a boon for brands. They’ll be able to hear from users that might be too embarrassed or shy to make their feelings known publicly. This could also allow experts in certain fields to lend their expertise without implications of bias towards certain companies or services.