Social Gamers Spend 75 Percent Of Social Networking Time Playing Games
Social game developer, RockYou, and the marketing research firm, Interpret, announced the latest findings of their 'Social Gamer Thought Leadership Study'. The study is the first-of-its-kind as it analyzes behaviors, motivations, and purchase intent among the US social gaming demographic. The results both reaffirm existing assumptions and provide some insightful information about social gamers.
Social game developer, RockYou, and the marketing research firm, Interpret, announced the latest findings of their ‘Social Gamer Thought Leadership Study’. The study is the first-of-its-kind as it analyzes behaviors, motivations, and purchase intent among the US social gaming demographic. The results both reaffirm existing assumptions and provide some insightful information about social gamers. More after the jump.
The study surveyed a range of over 2,000 social gamers in the US aged 18 and older, 60% female and 40% male, who play at least one hour a week.
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