Snopes Is Out of Facebook’s Third-Party Fact-Checking Program

Its decision was based on costs, time and logistics

Facebook’s oft-mentioned stable of third-party fact-checkers will be missing one of its lead horses, as Snopes will not renew its partnership with the social network.

Snopes began providing fact-checking services to Facebook in December 2016, along with other companies including FactCheck.org, PolitiFact and ABC News.

Vice president of operations Vinny Green and founder and executive editor David Mikkelson said in a blog post revealing their decision that they were “evaluating the ramifications and costs of providing third-party fact-checking services,” and they have not ruled out working with Facebook or other platforms in the future.

Time and logistics were a major factor in the move, as Green told Daniel Funke of Poynter that Snopes has a staff of just 16 and no physical headquarters, and having to manually enter every post they flagged onto a dashboard became an unwieldly task.

Green

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in