Snapshot Of 2012 Facebook And Twitter Interactions At Large Companies [INFOGRAPHIC]

Facebook and Twitter will continue to battle it out online – and although Facebook is still solidly in the lead as the place where businesses find more consumer interaction, Twitter isn’t too shabby either.

Here’s some additional support to share with your company when you try to tell them why tweeting in the New Year is essential – and getting on Facebook (if you aren’t there yet), makes sense too, of course!

Spredfast looked at the social programs of over 150 large companies and come up with some interesting insights into how these programs are faring online:

  • The average large company is now managing over 50 social accounts, via an average of nearly 30 social users
  • The lion’s share of engagement is happening on Facebook (Facebook has 10x the engagement of Twitter) – but Twitter sees over 3x more company activity than Facebook
  • Big companies’ average Facebook fan base is 10x larger than their Twitter follower base
  • Companies are now seeing reach of close to 50M social impressions per quarter

Need more info? Well, here’s an Infographic that should help:


(Facebook and Twitter image from Shutterstock)

@MaryCLong Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.