The white ghost with the yellow background will soon be haunting millions of new devices once holiday gifts are unwrapped.
Snapchat said it expects 34 million of its users in the U.S. to get new phones this holiday season.
The company added that U.S. Snapchatters spent an extra 280 million hours on the messaging application during past holiday seasons.
According to data from App Annie, Generation Z spends an average of 3.7 hours per app, per month, spanning 150 sessions, or 55% more sessions than older generations.
Snapchat
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