Startups Now Have a Way to Accelerate Their Snapchat Advertising Efforts

Snap Accelerate is aimed at providing startups with access to benefits and services

Snap Accelerate is open to startups at all stages of the development process
Snap Inc.

Snapchat launched an initiative Tuesday to help fledgling companies kick-start their advertising efforts on the messaging application.

Snap Accelerate is aimed at providing venture capital-backed startups, incubators and accelerator programs with access to benefits and services.

A Snap Inc. spokesperson said the company is open to startups at all stages of their development, adding that the initiative is best-suited for growth-stage mobile startups with digital expertise and performance-based, direct-response marketing strategies. Examples include mobile applications that are still in the process of acquiring users, mobile commerce startups and mobile game developers.

Snapchat is obviously a mobile-exclusive vehicle, and the company said 60 percent of its daily users create Snaps with their cameras on a daily basis, and the average user opens the Snapchat app 18 times per day and spends more than 30 minutes on it.

The company will accept “a select group of companies” to participate at launch, and interested companies can apply here. There are three partner tiers:

Scale:

  • Media coupon: $50,000
  • Creative services credit: $15,000
  • Branded filter over company headquarters or store: Free for one year
  • Early access to select Snap ad products and tools
  • Invitation to Snap private networking and education events
  • Priority business and technical support
  • Access to Snap’s Marketing API (application-programming interface)

Sprint:

  • Media coupon: $20,000
  • Creative services credit: $5,000
  • Branded filter over company HQ or store: Free for six months
  • Early access to select Snap ad products and tools
  • Invitation to Snap education events
  • Priority business and technical support
  • Access to Snap’s Marketing API

Kickstart:

  • Media coupon: $10,000
  • Creative services credit: $1,000
  • Branded filter over company HQ or store: Free for three months
  • Early access to select Snap ad products and tools
  • Access to Snap’s Marketing API

Snap Inc. said it will meet with “top” VC firms in the coming weeks to determine ideal portfolio companies for Snap Accelerate and get them on board with the initiative.

Snap Accelerate has the potential to grow. Facebook introduced its FbStart initiative for startup app developers at its F8 event in May 2014, and that program has continued to expand.