SmileyCentral Brightens Up This Week's List of Fastest-Growing Facebook Apps by MAU

It's a week for the time wasters, as Friend Facts and SmileyCentral lead our weekly AppData list of fastest-growing Facebook apps by monthly active users: Top Gainers This Week Name MAU Gain Gain,% 1. Friend Facts™ 12,410,579 +2,069,247 +20% 2. SmileyCentral 4,926,827 +1,729,332 +54% 3. Windows Live Messenger 9,705,432 +1,214,935 +14% 4. Are YOU Interested? 13,850,489 +1,012,840 +8% 5. ESPNU College Town 3,417,066 +919,671 +37% 6. Instant Jam - Play with Your Music 1,144,297 +911,295 +391% 7. BandPage by RootMusic 7,922,065 +871,876 +12% 8. Birthday Cards 7,894,898 +831,955 +12% 9. Crime City 1,824,281 +773,733 +74% 10. Give Hearts 14,081,291 +729,910 +5% 11. Millionaire City 11,452,315 +603,450 +6% 12. Warstorm 2,266,113 +580,475 +34% 13. Formspring 4,173,517 +572,350 +16% 14. Frases Diarias 8,389,256 +479,084 +6% 15. TripAdvisor - Cities I've Visited™ 8,094,385 +459,009 +6% 16. Bingo Island 2 1,297,496 +391,810 +43% 17. My Empire 3,151,569 +385,283 +14% 18. Mall World 5,265,789 +380,227 +8% 19. Social Statistics 1,515,689 +366,496 +32% 20. How old do you look? 884,670 +352,820 +66% Of the two leaders, SmileyCentral is newer and more interesting. The app, which is actually a plugin, converts emoticons on Facebook into smiley-faces. This confuses some users, as their friends won't necessarily see the same effect. However, there's also the easier option of just choosing a single face to post to your profile or a friend's wall, which is likely helping to spread the app. Windows Live Messenger appears quite often, but it's worth noting that the chat app added 14 percent in just a single week. That's good for Facebook, as it indicates that existing Live Messenger users are installing the Facebook extension in ever-greater numbers. Are YOU Interested? has also picked up a large number of would-be internet daters; it's now almost twice as large as the next-biggest dating app on Facebook, Zoosk. The last app we'll note here is Instant Jam - Play with Your Music. As we pointed out this morning on Inside Social Games, Instant Jam, which is a lot like Guitar Hero, has brought in a flood of new users. However, the future is not assured for Facebook music games yet -- Instant Jam is hanging onto only a small fraction of its new players.

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SmileyCentral Brightens Up This Week's List of Fastest-Growing Facebook Apps by MAU

Chris Morrison

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	Name	MAU	Gain	Gain,%
1.	Friend Facts™	12,410,579	+2,069,247	+20%
2.	SmileyCentral	4,926,827	+1,729,332	+54%
3.	Windows Live Messenger	9,705,432	+1,214,935	+14%
4.	Are YOU Interested?	13,850,489	+1,012,840	+8%
5.	ESPNU College Town	3,417,066	+919,671	+37%
6.	Instant Jam – Play with Your Music	1,144,297	+911,295	+391%
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Chris Morrison