Chris Morrison

Alt Image Text

GDC: Is Intuition or Metrics Better for Social Game Design?

Performance Marketing

For several years a discussion (or argument) has vollied between two sides at the Game Developer’s Conference: do social games use real game design, or are they not games at [...]

Alt Image Text

GDC: An Insider’s View of CityVille, From Idea to Launch

Performance Marketing

One of the early panels at the Game Developer Conference’s Social and Online Game Summit today was “Click Zen: Zynga’s Evolution from FarmVille to CityVille”. Mark Skaggs, Zynga’s VP of [...]

Alt Image Text

Sibblingz Talks WebGL and Cross-Ported Games

Performance Marketing

Web and mobile game engineers tend to spend a lot of time speculating how development for their various platforms will converge — Facebook, iOS, Android, and potential future additions. Sibblingz [...]

Alt Image Text

Applifier Adds Retargeting to Its Cross-Promo Bar

Performance Marketing

A new feature has come to Facebook’s largest cross-promotion bar, Applifier: retargeting, a tactic usually used by ad networks. With retargeting, developers will be able to send optimized messages to users [...]

Alt Image Text

PlayFirst Finally Brings Diner Dash to Facebook

Performance Marketing

One by one, storied casual gaming franchises have made their way onto Facebook. Diner Dash, by PlayFirst, is the latest, with a Facebook rendition that keeps the fast-paced time management of [...]

Alt Image Text

Cards and RPGs Support This Week’s List of Emerging Facebook Games

Performance Marketing

Poker and other card games are once again performing well on our weekly list of emerging Facebook games, defined as those still under a million monthly active users. 鋤大地(大老二), a [...]

Alt Image Text

Dating and Pictures Appear on This Week’s List of Emerging Facebook Apps

Performance Marketing

The latest dating app is on the rise on this week’s AppData list of emerging Facebook apps, defined as those still under a million monthly active users. Social Connect leads [...]

Alt Image Text

At YouWeb, a Constant Quest to Anticipate Social and Mobile Gaming’s Future

Performance Marketing

It’s not easy to create a successful company in Silicon Valley; by popular estimates, only about 1 in 10 will survive, much less be successful. One of the ways entrepreneurs [...]

Alt Image Text

FarmVille Beats CityVille to Lead This Week’s List of Fastest-Growing Facebook Games by DAU

Performance Marketing

As we predicted last week, another game has finally topped CityVille to lead our weekly AppData list of fastest-growing Facebook games by daily active users. Of course, that game is [...]

Alt Image Text

Yahoo and Badoo Rhyme Their Way to the Top on This Week’s List of Fastest-Gaining Facebook Apps by DAU

Performance Marketing

Some huge gains by key Facebook canvas and Connect apps are evident on this week’s AppData list of fastest-growing apps by daily active users. Yahoo! comes in at the top [...]

Your sites feature HTML here...