Should Your Facebook Ad Link Externally?
Buying an ad on Facebook requires you to decide whether to send a potential customer to your page or to your own website. Here's an argument for the latter.
Buying an ad on Facebook requires you to decide whether to send a potential customer to your page or to your own website.
When a potential customer likes your page, you’ll be able to bombard (er, inform) him regularly in a way that should ultimately turn him into a customer. And, you can do this over and over again, since the person has consented to a Facebook relationship with your company or brand. However, you wind up competing with too much noise while deferring a high-value opportunity.
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