Shopping rewards app Shopkick updates with in-app shopping

Shopping rewards application Shopkick has received a major update on iOS and Android this week, giving users the chance to purchase items directly from within the application, as well as organize their favorite items into “books” for sharing with friends or simply saving for later viewing.

The new update rewards users with the application’s currency, “Kicks” whenever they make a purchase at a partner retailer like Target, Bath & Body Works, Urban Outfitters, and more. Only a small variety of items are available to purchase within the app, but users are encouraged to also visit the actual brick and mortar stores for a larger selection.

In the application’s books section, users are now given the opportunity to like and favorite items for future viewing. Gift ideas for friends and loved ones can be shared in customizable books, while personal wishlists can be created and viewed by others via the application’s profile feature.

“Shopping happens when you feel like it – whether in the store, at home on the couch, or on the train to work. We want to make sure shopkick is there, wherever and whenever, to make shopping more fun and rewarding,” said Cyriac Roeding, CEO and co-founder of shopkick, via a company release. “We combined shopkick’s in-store functionality with curated product books and the ability to earn kicks for buying right in the app to make every type of shopping experience better.”

These updates join Shopkick’s virtual coupon and rewards features, offering even more encouragement for users to stay active inside the app for longer periods of time.

Shopkick is at the forefront of the mobile e-Commerce movement, which accounted for 11 percent of all e-Commerce at the end of 2012. According to technology research firm Gartner, mobile commerce will reach $235 billion this year, increasing to $721 billion by the end of 2017.