"Seeing Eye People" Offer Texting While Walking Service

Viral video “Seeing Eye People” uses humor to bring attention to NYC's texting and walking epidemic---offering a “ridiculous solution” to the problem. Or not.

Producers of the video “Seeing Eye People,” Improv Everywhere, enlisted sixty New Yorkers to participate in a video “mission” to find a solution to the city’s texting and walking epidemic.

The “seeing eye people” wore orange vests that said, “I can help you walk and text,” and approached random people on the street offering their services as part of a Department of Transportation pilot program.

 

 

 

In addition to being inconsiderate, texting while walking impairs the vision of the walker and can even be life-threatening.

An

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in