San Bruno Fire Heats Up Twitter

Last Thursday’s natural gas-line explosion in San Bruno, Calif., proved once again that social media is not just for socializing but serious business. When the explosion that killed seven people and left dozens injured first occurred, it was Twitter that captured the first, raw reactions from people on the scene. Twitter has become increasingly important in key events, and we take a look at the San Bruno situation below.

When Governor Arnold Schwarzenegger, on a trade mission in Asia, wanted to speak out on the emergency in his state, he turned

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in