Samsung’s New Product Launches Dominated Mobile World Congress

Samsung dominated social media platforms during the 2014 Mobile World Congress in Barcelona – garnering at least 44.2% of all brand mentions. According to research from Synthesio, the technology company was mentioned across social media, blogs, and comments at least 1,246,000 times. Samsung’s rival Nokia came in second with 586,200 mentions, a paltry 20.8% in comparison.

Samsung’s nearest rival Nokia was the subject of 586,200 online conversations (20.8%) following the launch of the Nokia X. The Xperia Z2 helped Sony to third place with 18% of online conversations.

Much of the online chat related to the Nokia X cited the use of the Android operating system and the handset’s low price, however, 60% of all online conversations related to the phone were neutral, which could indicate that consumers were ambivalent about the device. Blackberry’s launch of the Q20 failed to set social media alight, with the handset mentioned in only 250,000 (8.9%) online conversations during the conference.

Samsung’s popularity stemmed from its new products – which included the Galaxy S5 and two smartwatches for active users. Samsung’s Gear Fit was even awarded “The Best Mobile Device.”

The Samsung Gear Fit was designed to comfortably contour to consumers’ wrists while offering a vivid Super AMOLED display. It provides much more than an everyday fitness band, keeping consumers up to date instant notifications from Galaxy smartphones such as incoming calls, emails, SMS, alarm, S-planner, 3rd party apps while consumers are on the move so they can stay connected. Changeable straps in Black, Orange and Mocha Grey will let users express their individual style, changing the look of the Gear Fit to match their outfit or mood for any type of activity. – See more at:


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