SAI: AOL in a Death Spiral
Are AOL’s days numbered? Silicon Alley Insider seems to think so, and it’s difficult to argue with the logic: ad revenue fell 6 percent year-over-year compared to its competitors (which all increased), its Platform A ad revenue is stalled and has lower profit margins, and AOL’s premium ad inventory is also falling.
They also have a big image problem. “The fundamental problem here is that there really isn’t an ‘AOL’ anymore: The division is just a collection of quasi-related online assets such as AOL.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in