Ryan Reynolds Doesn’t Want You to Enter a ‘Long Expensive Relationship’

The spot introduces Mint Mobile's new EnticeMint holiday offer

ryan reynolds
Reynolds takes the scenic route in his latest sales pitch. Ryan Reynolds/Mint Mobile
Headshot of Emmy Liederman

With Mint Mobile’s competitive prices, it felt like Ryan Reynolds was practically giving away data. In the spirit of the holiday season, the low-cost carrier is now actually offering three months of phone service for free. 

In Reynolds’ latest Mint Mobile ad, he throws on a charming plaid coat, takes viewers on a walk in the woods and offers up his typical anti-big wireless sales pitch, this time taking digs at the industry for pushing sales during the season of giving.

“Right now, the big wireless companies are spending billions trying to lure you into long, expensive relationships with a shiny new phone,” he said in the spot, which led to his cut-and-dry reassurance that “At Mint Mobile, we don’t hate you.” 

The ad features a shiny cellphone on top of a bear trap, emphasizing that while his sneaky competitors may trick users into spending money on a new phone, they can switch to Mint Mobile without having to upgrade their device.

The EnticeMint includes three months of free service after the purchase of three months for free, effectively cutting the price of the typical six-month plan in half. 

The campaign is the latest installment in a series of Mint Mobile promotions. With each ad, Reynolds has introduced a deal that was bigger than the last.

 Last week, he pointed out an Easter egg in his previous ad that teased his UnliMinted campaign, which encouraged viewers to stop paying for data they don’t use. He has continuously used dry humor to enlighten users about the shortcomings of big wireless companies, and his latest ad is no exception.

Emmy is a senior journalism major at The College of New Jersey with minors in Spanish and broadcast journalism. She has previously worked as editor-in-chief of her college newspaper, The Signal, as well as an intern at Tribune Publishing Company. Emmy is looking forward to contributing to Adweek as an intern working with its breaking news and audience engagement teams.