Ruder Finn Wins Account has selected Ruder Finn as PR agency of record for U.S. and Canada, PRWeek reports.

In a statement sent to PRNewser, Alison Couper, Global Communications Director, said the company felt Ruder Finn’s ideas and process “will underpin our creative, improve information sharing and will integrate seamlessly into our overall global communication campaign.”

Lisa Novak, head of Ruder Finn’s U.S. Consumer Marketing Practice will lead the account. Edelman was’s previous PR agency of record.