Roll Call: NBCU, GCI Health, BW, and More

John Shea

John Shea has been named CMO and EVP of integrated media at NBCUniversal’s Entertainment & Digital Networks and Integrated Media Division, a newly-created role that will include revenue-driving responsibilities. In this position, he’ll lead the research, sales, and marketing across the company, including Women at NBCU and Green is Universal. He’ll also be involved with the company’s digital properties, like Fandango and DailyCandy. Shea spent a big part of his 20-year career with MTV Networks.

In addition, Jonathan Gibs has joined NBCUniversal as SVP of digital research in the Entertainment & Digital Networks and Integrated Media Division, another new position. He was previously an SVP at the Nielsen Company.

Kim Sammons has been named SVP and deputy director of GCI Health’s Atlanta office. Sammons has a lead role in services targeting patient advocates.* Previously she was a VP at the firm For Momentum. She has also worked on campaigns for the Centers for Disease Control and Prevention and other organizations.

Sarah Shepard has been named VP of Business Wire’s New York office. She started with the company in 2005 as an account executive. She also spent a dozen years in financial comms and IR.

Mike Scheiner has joined MWW Group as SVP and executive creative director, leading the Dialogue Digital practice area. Previously, he was EVP and creative director of integrated branding and digital at Porter Novelli. MWW has added a number of new staffers to the Dialogue Digital group this year.

Jason Marker has replaced Barry Westrum as CMO of KFC, Ad Age reports. He has worked with parent company Yum Brands in Australia and New Zealand and previously spent 18 months as VP of global branding for KFC.

Viacom’s Entertainment Group has named Kassie Canter EVP of comms. She will oversee Comedy Central, Spike TV, TV Land,, and She was previously chief comms officer for Oxygen Media.

*Correction: We previously wrote (incorrectly) that Sammons was leading the Atlanta office.