Roll Call: MSLGroup, Edelman, Middleberg, and more

Since Roll Call didn’t go up in its usual Wednesday time slot, we have a special Thursday edition.

MSLGroup has pulled together its food, nutrition, and beverage capabilities into one group: MSLGROUP Americas Food & Beverage. The new group is led by Steve Bryant out of the Seattle office, which has undergone a name change from Publicis Consultants USA to MSL Seattle. Bryant is now MD of MSL Seattle. He’ll get help from Caryn Carmer the consumer practice leader in the New York office. PJPS, the company’s events and experiential marketing business, will remain the same. MSL Seattle clients include Sunkist Growers and Nestlé.

MSLGroup’s Andreoli MSL Brazil has also hired Valéria Café to serve as chief operations officer of the company’s Brazil offices. She has previously worked at companies including Whirlpool and Coca-Cola. Café will also lead efforts to expand the company’s Latin American footprint. MSLGroup currently has 14 affiliate and owned offices across Latin and Central America.

Edelman has launched Periscope, a provider of research, comms, and stakeholder engagement services to companies that are moving into foreign markets. Chris Hayes, EVP of international and market entry, and a 14-year Edelman staffer, will lead the new offering. According to the press release, BRIC countries along with Turkey, Indonesia, Mexico, and the Philippines will represent 50 percent of global GDP over the next 10 years.

And, Edelman has appointed Cornelia Kunze vice chairman of Edelman Asia Pacific, effective October 1. This is a new position and Kunze will move to Mumbai to take it. She’ll report to David Brain, Edelman Asia Pacific president and CEO. She’ll work on consumer and brand planning across APAC, further develop the firm’s roster of clients in Germany, and support Robert Holdheim, MD of Edelman India, following the firm’s win of the Tata business. The new German CEO will be announced later this month.

MWW Group has partnered with Kevin Liles, former president of Def Jam Music Group and CEO and founder of KWL Management, to form MWW Entertainment, a group that will operate as a practice within MWW. The practice will specialize in youth and multicultural marketing, and entertainment, sports, and fashion PR.

Middleberg Communications CEO Don Middleberg is now also the CEO and principal at Laundry Service, a social media agency. Laundry Service founder Jason Stein will continue as principal and president. The two firms share office space in New York.

Lambert, Edwards & Associates has named Elizabeth Robbins-Sabourin director of the healthcare practice. Her focus will be on the firm’s Blue Cross Blue Shield of Michigan client. She was previously the PR and marketing manager of Gas Station TV and, prior to that worked for Weber Shandwick.

Comvort, a network of independent marketing and advertising agencies, has added seven new members. Four of them come from Ukraine, Saudi Arabia, Colombia, and Azerbaijan. To learn more about this network, click here.

Also a quick reminder: Roll Call column announcements are for executive staff changes at the VP level or higher. Please send those announcements to