Rdio to Combine Social Music Service with Sonos Multi-Room Music System

Rdio, an on-demand social music service similar to Pandora, and Sonos, the makers of the Sonos Multi-Room Music System, have partnered to bring Rdio subscribers any artist, song or album from Rdio’s catalog, on demand, to multiple rooms of their homes. In other words, it’s safe to listen to music at home on normal speakers again, but with free reign of Rdio’s digital music selection, which includes 7 million songs from EMI Music, Sony Music Entertainment, Universal Music Group , Warner Music Group and some indie labels. The company expects the service to launch later this quarter.

“By adding Rdio to Sonos, our subscribers can now easily extend their Rdio Unlimited experience to their homes,” said Drew Larner, CEO of Rdio in a statement. “For Sonos customers, we bring a new and unique social approach to music discovery and sharing. At home, online, or on the move, the Rdio experience can now be with you everywhere you go.”

The service is $9.99 per month for unlimited Sonos, Web and mobile access and $4.99 per month for Web only. The Sonos system is also reasonably priced, with options for listeners to either buy speakers or sync up their old ones, buy a remote control or download an app to use their iPhones or iPads to control the system, and a range of other accessories.

“Our mission at Sonos is to fill every home with music by giving our customers access to all of the music on earth,” said Phil Abram, President, Sonos, Inc. “We’re excited to offer an innovative service like Rdio which will provide them a premium, on-demand music experience for any room of their home.”

Rdio was founded by Janus Friis and Niklas Zennström, who also founded Skype, which they sold to eBay in 2005. They got their funding from the technology investment group Atomico. Sonos is a privately-held company that’s headquartered in Santa Barbara, CA with offices in Cambridge, MA, Hilversum, Netherlands, Shenzhen, China and Penang, Malaysia.