Radian6 Engagement Console Set to Launch

Radian6 previewed the launch of the Radian6 Engagement Console, a desktop client built on Adobe AIR that allows brands and agencies to track and engage in social conversations on sites including blogs, videos, forums, boards, Twitter, Flickr, Google Buzz, LinkedIn, Facebook Fan Pages, public discussion groups, and news sites, TechCrunch reported.

The Radian6 Engagement Console also features a work-flow manager that allows users to tag, assign, and route posts to team members, and then to track their status, according to TechCrunch, which added that Twitter conversations can be recorded, and the console permits users to tweet, reply to tweets, retweet, send direct messages, browse user profiles, and follow new contacts.

As for Facebook, users respond to status updates, wall posts, comments, and likes, as well as viewing news feeds for Facebook friends, and viewing photos or videos uploaded from within the console, according to TechCrunch.

The client also allows for unlimited accounts and provides a URL shortener, TechCrunch reported, adding that it provides analytics from within the console, such as post volume and engagement statistics.