PRs Should Have More Chances To Be On Camera
A good PR should have the qualifications to make a fun on-air appearance every once in a while.
Yes, we see a lot of PR pros on TV, usually taking a seat on news programs to add their two cents to a segment on this or that. And we’ll hear from a spokesperson in print stories when there’s a crisis, usually giving a bland comment or no comment at all. But I saw this on The Daily Show last night and thought maybe PRs should come out from behind those desks and get creative on camera.
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